The DXO Toolkit
The Fast, Scalable Way To Map Your Digital Experience Optimization Strategy
Complete the Optimization Strategy Map and Experimentation Plan in 10-15 minutes.
Works for any organization regardless of size or available resources.
Easily create talking points to share with stakeholders and cross-functional partners.
Identify a clear iteration plan and cadence to your experiences.
Optimization Strategy Map
The Optimization Strategy Map is used to provide a high-level plan. The map can be divided into four primary categories of information. Below is a breakdown of the different sections of the map.
Overview
The strategy map can be broken down into four major sections; define the experience; identify how and what to measure; understand your users; plan your follow up.
Experimentation Plan Canvas
While the Optimization Strategy Map focuses on the overarching strategy, the Experimentation Canvas focuses on specific experiments we will run.
Through a handful of simple questions, it allows us to define a test plan that we can share out and put into practice.
- What are you testing?
- What do you know (about the problem from the research and data your organization has done)?
- What is your hypothesis?
- What will you test?
- What is your primary metric?
- What are your secondary metrics?
- How will you iterate?
